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This nOde last updated April 11th, 2004 and is permanently morphing...
(13 K'an (Corn) / 7 Pohp - 104/260 - 184.108.40.206.4)
Coca-Cola goes on sale May 8 at Jacob's Pharmacy in Atlanta, where local pharmacist John S. Pemberton has formulated a headache and hangover remedy whose syrup ingredients include dried leaves from the South American coca shrub (COCAINE) and an extract of kola nuts from Africa plus fruit syrup. He has been advertising his Coca-Cola "esteemed Brain Tonic and Intellectual Beverage" since March 29. His bookkeeper Frank M. Robinson has named the product and written the name Coca-Cola in a flowing script. Pemberton has persuaded fountain man Willis E. Venable at Jacob's to sell the beverage on a trial basis, Venable adds carbonated water, and by year's end Pemberton has sold 25 gallons of syrup at $1 per gallon, but he has spent $73.96 in advertising and will sell two-thirds of his sole ownership in the product next year for $1,200.
The Coca-Cola name in China was first read as "Ke-kou-ke-la", meaning "Bite the wax tadpole" or "female horse stuffed with wax", depending on the dialect. Coke then researched 40,000 characters to find a phonetic equivalent "ko-kou-ko-le", translating into "happiness in the mouth". It was later changed to "Shaolin Cola".
The secret recipe for Coca Cola, code-named "Merchandise 7X" is kept under lock and key in a vault in the Sun Trust Bank Building in Atlanta, Georgia, the home of Coke inventor Dr. John S. Pemberton and current world headquarters of Coca Cola International.
10 Coca-Cola Slogans
1. Delicious! Refreshing! Exhilarating!
Invigorating! - 1929
2. The Pause That Refreshes - 1929
3. It's The Refreshing Thing To Do - 1936
4. It's The Real Thing - 1942 revived in 1969
"The Coca Cola company was the first big company to invest in mass advertising, and they did that in an attempt to keep the market they'd first acquired when they still had a substantial amount of cocaine in the drink. If you can't hook consumers one way, you have to find another. Every commodity today tries to be as close to a drug as it can possibly be without actually being a drug."
- Sadie Plant
cokebottle /kohk'bot-l/ n.
Any very unusual character,
particularly one you can't type because it isn't on your keyboard. MIT
people used to complain about the `control-meta-cokebottle' commands
at SAIL, and SAIL people complained right back about the
`escape-escape-cokebottle' commands at MIT. After the demise of the
space-cadet keyboard, `cokebottle' faded away as serious usage, but
was often invoked humorously to describe an (unspecified) weird or
non-intuitive keystroke command. It may be due for a second inning,
however. The OSF/Motif window manager, mwm(1), has a reserved
keystroke for switching to the default set of keybindings and
behavior. This keystroke is (believe it or not) `control-meta-bang' (see bang). Since the exclamation point looks a lot like an upside down Coke bottle, Motif hackers have begun referring to this keystroke as `cokebottle'. See also quadruple bucky.
- _The New Hacker's Dictionary_ by Eric S. Raymond
Koka Kola advertising
Strolling down the Broadway in the rain
Neon light sign says it
I read it in the paper-they're crazy!
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