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Culture Jamming
This nOde last updated June 4th, 2005 and is
permanently morphing...
(3
Ak'bal (Night) / 1 Zots (Bat) - 3/260 -
12.19.12.6.3)

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catching things on tv
and getting the knack of spotting commercials, i've realized that the
quality of the advertising for a product has far surpassed any notion
of an
entertainment
feature. sometimes after witnessing a 30 second advertisement, i
don't even know what the product was. this to me, indicates a
subversive (and un
intended)
notion of creating art through advertising. it might have started
with the _1984_ (quicktime)
clip by
Apple Computer, introducing the Mac,
directed by
Ridley Scott. the
superbowl halftime phenomena is overwhelmingly
ubiquitous and a reason enough to
party. we all might view the
process
of selling a product insidious, but it's getting to the point where
it's turning in on itself. in order to be innovative, to
draw
attention, it is actually
producing art - to the point where the products no longer matter.
it's like the ad execs are so caught up in trying to draw your
attention that they forget that a product needs to move. this i
term "auto-subversive".
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a newer medium like the net still has that "clumsy ad" feel. therefore, ad-filters are mandatory. the difference in the surfing experience is immense. - @Om* 4/29/02
release _Extraordinary Popular Delusions_ CD by Black Lung on Nova Zembla #096
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release _Adbusters: Live Without Dead
Time_ MixCD
by
DJ Spooky (included in Adbusters subscription)
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abstract political
green
release _The Mechanics Of Destruction_ MP3Disc by Radio Boy on
Accidental (2002)
Welcome to the MECHANICS OF DESTRUCTION, a profit-free album by Matthew Herbert. It is available in its entirety as an mp3 download or as a free CD delivered in the mail.
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Situationist detournement
- defined by Greil Marcus, in
_Lipstick Traces_
, as "the theft of aesthetic
artifacts from their contexts and their diversion into contexts of
one's own devise."
"The control of the mass media depends on laying down lines of association...Cut/up techniques could swamp the mass media with total illusion."
William Burroughs
popularized the idea of the literary 'cutup' in the early 1960s.
His novels utilize the technique of cutting up and reworking text to
create whole "new" works. Burroughs believed that the many of the
messages contained within his cutup texts foreshadowed actual events.
As premonitions, cutup writings became for him at least a window into a
supposed other
dimension.
Dimensional travel of
this
sort is a recurring theme in
science
fiction D.I.Y. media. As materials present themselves for
reworking,
it is hard to read into early 60s 16mm educational films anything but
evidence
of a society very much into laying
down
the law, and asserting the centrality of the authority of
government,
school and home. In this regard a culture jam can open up a very real '
time
corridor' into the otherzone of past. The
process
of understanding the relationship of early media to the time they
occupied
is itself a valuable discipline. It is the archivist as artist and vice
versa.
[...]
Worker vs.
Hacker
The theme of work and the workplace are the
dominant discourse in the computer mainstream. From the retail
outlet sales pitch, to the ads on TV for software, using a computer is
equated with the idea of the 'office in the home' rather than the
plaything for the hobbyist. In its original use, the phrase "to hack"
meant to open up and investigate, to be curious, to experiment,
to play and to discover. This broad
definition of hacking is the most useful in understanding what
differentiates computers as media from computers as work implements.
Hackers play with the technology of computers as an end in itself. As a
creative form of experimentation, hacking opens up technology to
innovation and revision. For many hackers 'work' if done on a computer
means play.
This spirit of
experimentation
and play is at the very core of the culture-jammer aesthetic. The
collage/essay
style of film making for example, takes delight in the actual
process
of film assembly itself, and makes this explicit within the film's
structure.
A growing creative
youth
movement is emerging which identifies with
open
systems of all kinds. The rise of the
Linux
computer operating system is a good example. Unlike
Microsoft
Windows or Macintosh Operating System Linux is free and available to
anyone.
"Shareware" culture of this type reflects a broader sense in the
community
that ideas, like software and a good joke are there to be shared,
circulated
and made available.
The D.I.Y. or "do it
yourself"
movement had its correlates in the
punk
scene of the seventies and prior to that in the 'homegrown' media
production
culture of the anti-Vietnam war counter-culture. Here "low-tech" and
"hands-on"
techniques for music and self publishing became very popular and
widespread. When I studied Media Studies at college in the early 1980s,
many values of the counterculture were still in circulation: principles
of 'take a camera and shoot' and 'go out and publish your own
magazine'.
As the eighties unfolded, gradually cuts to the liberal arts by the
then
treasurer John Howard hulled the media education sector of its former
liberalism.
Outside centers of learning, arts funding has recently favoured youth
led
festivals and events, of which the Newcastle Electrofringe/Young
Writers
Festival is exemplary.
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Culture-jamming for many is an entire way of living. Its advocates generally reject the notion of the citizen as merely consumer, and the idea of society as merely marketplace. The culture-jammer and media activist approach to life questions the underlying social relations which govern the place of media (and by extension, capital) in our culture. Culture-jammer methods are strategies for self-empowerment. They embrace self-publishing in all its forms. Self made magazines (or "fanzines"' or just 'zines), techno music done by teenagers in bedrooms, personal web site production, graffiti, hacking, billboard alteration and other forms of popular media resistance to the mainstream can reside under the broad banner of media activism.
- David Cox
"Subvertising" - the
production and dissemination of anti-ads that deflect Madison Avenue's
attempts to turn the consumer's
attention
in a given direction, is an
ubiquitous
form of jamming. Often, it takes the form of "sniping" --
illegal, late-night sneak attacks on public space by operatives
armed with posters, brushes, and buckets of wheatpaste.
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"Media hoaxing" - the
fine art of hoodwinking journalists into covering exhaustively
researched, elaborately staged deceptions, is culture jamming in its
purest form. Conceptual con artists like Joey Skaggs dramatize the
dangers inherent in a press that seems to have forgotten the difference
between the public good and the bottom line, between the responsibility
to enlighten and the desire to
entertain.
"Advertising is legalized
lying." -
H.G. Wells
from an interview in
_Wired_ (February
2001)
Q: You talk about businessmen with such scorn. That's the lifeblood of America, isn't it?
George
Carlin: It absolutely is, and that's probably why there is so much
scorn. Everybody in America is a part of this big herd of cattle being
led to the marketplace, not to be sold, which is usual with cattle, but
to do the buying. And everyone is branded. You see the brands--Nike,
Puma,
Coke--all
over their bodies. Pretty soon you'll go to a family and say, "$100,000
if we can tattoo Pepsi on your child's forehead, and we'll have it
removed
when he's twenty-one. A hundred grand." I'm sure the George Washington
Bridge will someday be the Ford Motor Company George Washington Bridge.
It's gone beyond what you can merely mock, so it has to be a frontal
attack.
Folks, this is bullshit. This is jerk-off time. Don't you see what's
happening?
What you're doing? What you're participating in? You know, that justice
is blind, everyone's equal, the press is fair and impartial. It's what
I call the "American Okey-Dokey." It's the official bullshit story.
And Americans have, for
long enough now, been exposed to the exaggerated
reality of the experiment here that they
accept it. And the prosperity makes it easy enough for them not to go
ahead and question things. You get a good five-, six-year depression in
this country, and you'll see some folks out with torches and shit. I
mean, that's what I would love to see. But who's going to do that when
you're comfy?
An
internet hoax costs
Starbucks an unspecified amount of money in
July when counterfeit coupons are circulated by email, offering a free
twelve-ounce Creme Frappuccino. In the three hours it takes for
Starbucks to discover the fraud and contact their locations, most
locations have completely run out of the Frappuccino stock.
director
Craig
Baldwin uses found video footage and appropriation to construct
visualblastic fictional documentaries
Cancel the apocalypse
cartons of the
milky
way with pictures of a missing planet
last seen in pursuit of an American
dream
this fool actually thinks he can drive his
Hummer on the
moon
blasting DMX off the soundtrack of a South
Park
cartoon
niggas used to buy their families out of slavery
now we buy chains and links, smokes and drinks
they're paying me to record this, even more
if you hear it
somebody tell me what you think I should do
with the money
yes, friend tell me what you think I should
do with the money
exactly how much is it gonna cost to free Mumia?
what's he gonna do with his freedom? talk on
the radio?
radio programming is just that - a brainwashin'
gleamed of purpose
to be honest, some freedom of speech makes
me nervous
and you looking for another martyr in the form
of a man
hair
like a mane with an outstretched hand
in a roar of hearts, thoughts, reactionary
defensiveness and counter
intelligence
what exactly is innocence?
fuck it, I do believe in the existence of
police
brutality
who do I make checks payable to?
a young child stares at a glowing screen
transfixed
by tales of violence
his teenage father tells him that that's life,
not that Barney shit
a purple dinosaur that speaks of love, a black
man that speaks of blood
which one is keeping it real, son?
who manufactured your steel, son?
hardcore, ancient elements at the earth's core
fuck it, I'mma keep speaking 'til my throats
sore
an emcee told a crowd of hundreds to put their
hands in the air
an armed robber stepped to a bank and told
everyone to put their hands in the air
a
Christian
minister gives his benediction while the congregation hold their hands
in the air
love the image of the happy Buddha with his
hands in the air
hands up and feel confused, define tomorrow
your belief system ain't louder than my car
system
nigga walked down my block with his rotwiler,
a subwoofer on a leash
each one teach one
the DJ spins a new philosophy into a barren
mind
I can't front on it
my head nods as if to clear the last image
from an etch-a-sketch
something like Rakim said- I could quote any
emcee, but why should I?
how would it benefit me?
karmic
repercussions
are your tales of
reality
worth their sonic laced discussions?
suddenly, the ground shivers and quakes
a newborn startles and wakes
her mother rushes to her bed side to hold her
to her breast
milk of sustenance heals and nourishes
from the depths of creation life still
flourishes
yet we
focus
on death and destruction, violence, corruption
my people, let pharaoh go
what have you bought into? how much will it
cost to buy you out?
what have you bought into? how much will it
cost to buy you out?
what have you bought into? how much will it
cost to buy you out?
(Guy with a bullhorn is driving through the city streets yelling)
You can't fight city
hall.
Death and taxes. Don't talk about politics or religion. This is all the
equivalent of enemy propaganda rolling across the picket line. Lay down
GI, lay down GI. We saw it all through the 20th century. And now in the
21st century, it's time to stand up and realize that we should not
allow
ourselves to be crammed into this rat
maze.
We should not submit to dehumanization. I don't know about you, but I'm
concerned about what's happening in this world. I'm concerned with the
structure. I'm concerned with the systems of control, those that
control
my life and those that seek to control it even more. I want freedom.
That's
what I want. And that's what you should want. It's up to each and every
one of us to turn loose and show them the greed, the hatred, the envy,
and yes, the insecurities, because that's the central mode of control.
Make us feel pathetic, small, so we'll willingly give up our
sovereignty,
our liberty, our destiny. We have got to realize that we're being
conditioned
on a mass scale. Start challenging this corporate slave state. The 21st
century is going to be a new century. Not the century of slavery, not
the
century of lies and issues of no significance, of classism, of sadism,
and all the rest of the modes of control. It's going to be the age of
human
kind standing up for something pure and something right. What a bunch
of
garbage: liberal, democrats, conservative, republican, it's all there
to
control us, it's two sides of the same coin. Two management teams
bidding
for control, the CEO job of Slavery, Incorporated! The
truth
is out there in front of you, but they lay out this buffet of lies. I'm
sick of it! And I'm not going to take a bite of it. Do you got me? Our
existence is not futile. We're going to win this thing. Humankind is
too,
good. We're not a bunch of underachievers. We're going to stand up, and
we're going to be human beings. We're going to get fired up about the
real
things, the things that matter, creativity and the dynamic human spirit
that refuses to submit. Well that's it. That's all I got to say.
- film
_Waking Life_ (avi parts 1 & 2)
(360megs
total)/(vhs/ntsc)
directed by Richard Linklater
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Culture Jamming, or sniggling, is the act of using existing mass media to comment on those very media themselves, using the original medium's communication method. It is based on the idea that advertising is little more than propaganda for established interests, and that there is little escape from this propaganda in industrialized nations. Culture jamming differs from artistic appropriation (which is done for art's sake), and from vandalism where destruction or defacement is the primary goal.
The word, "culture jamming" comes from the idea
of radio jamming: that public
frequencies can be pirated and subverted
for independent communication, or to disrupt dominant frequencies. The
Situationist International first made the comparison to radio jamming
in 1968, when it proposed the use of guerrilla communication within
mass media to disseminate confusion within hegemonic cultural discourse.
Culture jamming is a form of
activism and a resistance movement to the hegemony of popular culture,
based on the ideas of "guerrilla communication" and the "detournement"
of popular icons and ideas. It has roots in the German concept of spass
guerilla, and the Situationist International. Forms of culture jamming
include adbusting, performance art, graffiti art and
hacktivism (notably cyber squatting).
Examples of Culture Jamming:
* Billboard modifications, done in the style of the original billboard.
* Modifying slogans to create political statements. For example "Just do it... or else!" was used as a modified slogan to comment on Nike's alleged sweat shop practices.
* Google bombing, the
manipulation of results associated with specific keywords in results
produced by
internet search engines. One
practice of this has been associate the names of public figures and
public institutions with humiliting and denigrating keywords, such as
the phrase, 'miserable failure,' which, when typed into a Google search
engine, yields the White House biography of U.S. dictator George W.
Bush, or sex-advice collumnist Dan Savage's redefinition of Senator
Rick Santorum's name as santorum: the frothy mix of lube and fecal
matter sometimes associated with anal sex.
* The band
Negativland's Dispepsi album, in which
recordings related in some way to soft drinks are used to comment (in a
negative way) on the beverage industry and its marketing practices.

